E-commerce and China: Strategies for fighting online counterfeits, Part 1

E-Commerce and China

E-commerce now accounts for nearly 14% of all retail sales and continues to grow at a healthy rate. But U.S. businesses engaged in e-commerce, especially small and medium-sized enterprises (SMEs), face a number of challenges in protecting their intellectual property (IP) on e-commerce platforms.

Register now for this free program to learn proven strategies for protecting and enforcing your IP rights when selling on e-commerce platforms.

Part 1 of the two-part series will focus on IP issues related to selling in China and combating the sale of Chinese counterfeits on e-commerce platforms. The program will feature presentations by senior United States Patent and Trademark Office (USPTO) IP attorneys with extensive China IP experience, representatives from such e-commerce platforms as Amazon and Alibaba, and a seasoned practitioner who has worked with clients encountering IP issues on e-commerce platforms.

Topics to be covered include:

  • IP and e-commerce platforms
  • brand strategies
  • challenges of the Chinese market
  • dealing with counterfeit goods

During the program, participants can submit their questions to a dedicated email box. There will be time allotted to respond to participants' questions.

Part 2 of the series will be held later this year and will focus on offline enforcement strategies when doing business with or in China. 

Register today


A detailed agenda will be posted to this page at least one week before the program date.

Additional information 

For more information, visit the registration page  or contact Lakeshia Harley in the USPTO’s Office of Policy and International Affairs.
To request an accommodation to participate in this event, please contact Lakeshia Harley.

This program is presented by the USPTO’s Global Intellectual Property Academy, a unit of the USPTO’s Office of Policy and International Affairs (OPIA). The office advises the administration and other federal government departments and agencies on domestic and international IP legal and policy issues. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials.

This event is part of a series: China IP events

Dudas o Consultas? Las esperamos!

Source: USPTO