Develop a search strategy

Get ready to search - classification and design search codes

Searching the Trademark Electronic Search System (TESS) is an important part of doing a thorough clearance search. Because the TESS database has records for millions of trademarks, you need a strategic approach to search effectively. Design search codes and classes can help you target your search, making it easier to find any trademarks that are likely to cause confusion with yours.

BUILDING BLOCKS OF OPPORTUNITY

Growing up, Debbie Sterlings favorite subjects were math and art, but she didnt realize her creativity and knack for numbers would set her up for a successful engineering career. In fact, she didnt even know what engineering was until college. Now, she is made it her mission to introduce young girls to engineering concepts in fun and engaging ways through GoldieBlox, her visionary line of toys and childrens media.

JULIUS K9: HARNESSING INNOVATION TO MEET DOG LOVERS NEEDS

The Hungarian brand Julius K-9 is renowned among dog owners for its high-quality harnesses, leashes and other accessories. The founder, Gyula Sebo, started the company in his garage in Budapest, Hungary, back in 1997. Despite some highs and lows, the company has since become a leading manufacturer and distributer of harnesses and accessories supplying dog lovers around the world with innovative equipment. Gyula Sebo explains why it is so important for companies like Julius K-9 to have a carefully crafted IP strategy in place from day one.

HOW LONG DOES IT TAKE TO REGISTER?

There are many factors that affect how long it takes to register a trademark. In fact, there’s no guarantee your trademark will ever register, as it may be refused for various legal reasons. Usually, the process takes 12 to 18 months. Registering your trademark is a complex procedure that involves your application moving through various stages. Learning about?each stage in the process?will help you understand why getting a trademark takes as long as it does. 

DRIVING INNOVATION

Driving innovation

Audrey Sherman was initially drawn to science by the appeal of "cooking polymers all day and driving a sports car," but it was her personal drive and persistent inquisitiveness that paved her way to becoming 3M's top female patent holder. Perhaps best known for inventing the adhesives on smartphone screen protectors and Command hooks designed for humid or soapy environments, Sherman is quick to credit the invaluable role collaboration has played in her success.

KEEPING INNOVATION FRESH

Keeping innovation fresh

As a 12-year-old, Kavita Shukla drank water believed to be contaminated. Because of her grandmother's quick homemade remedy, she didn't get sick. Since then, Shukla has devoted her life to figuring out why the remedy worked and how to replicate and advance its effects to mitigate world hunger.

AN INTERVIEW WITH

Kavita Shukla